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Thursday, October 08, 2015

Is Common Sense Commonly Wrong?


In his review of Gerd Gigerenzer’s new book Simply Rational: Decision Making in the Real World, Donald MacGregor argues that:

Cognitive heuristics have, in some senses, been given a bad rap.  As part of refuting utility theory by demonstrating that the intuitive tools people apply to some types of problems lead them to suboptimal behavior in an economic sense, we’ve come to see heuristics as a form of biased judgment with negative connotations. (para. 4)

According to the reviewer, Gigerenzer’s view is more in keeping with the “adaptive utility of relatively simple rules that are based on the kinds of information…readily available in the human’s natural cognitive environment” (para. 4).

Where do you stand on the value of cognitive heuristics such as common sense?  Do we overvalue them, or has their value been overlooked?

Read the Review
ReviewIn the Twilight of Probabilities
By Donald MacGregor
      PsycCRITIQUES, 2015 Vol 60(35)


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Editor of PsycCRITIQUES

Danny Wedding, PhD

Chair of Behavioral Sciences,
College of Medicine,
American University of Antigua

Associate Editors of PsycCRITIQUES

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